Showcase

Golf Course CeBIT

Real-time computing does not only appeal to enterprises. Today’s golf pros evaluate every single one of their training strikes in detail, covering impact, distance, and also speed. At the SAP stand attendees have the chance to do a tee shot and experience this new technology. Our reporter Hannah tried herself.


Showcase

Come Face to Face with Digital Farming

Nature and the Internet of Things are merging for the common good: Sensors provide farmers with real-time information about air temperature, light intensity, and soil moisture – straight from the field.  Join our reporter Hannah Jackson to discover how digitally enhanced agriculture is safeguarding the food supply for a growing population.


CeBIT Partner Country 2015

China and SAP: Making Industry 4.0 a Reality

The intelligent factory is not emerging on its own. Germany and China are working together to implement the future: Industry 4.0. At the heart of it all is technology from SAP.


SAP Simple Finance

New finance solution: “A revolutionary breakthrough”

SAP gives exciting insights into its finance strategy: CFO Luka Mucic reveals how the company has cut five days off its financial reporting cycle, making it faster than any other DAX company. All thanks to a new finance solution. And speed isn’t the only benefit.


SAP CEO Bill McDermott at CeBIT Global Conferences

Keynote

SAP CEO Bill McDermott at CeBIT Global Conferences

CeBIT Global Conferences – where the digital world’s big names meet. Here, renowned speakers from economy, IT, and research present their forward-looking ideas to a select professional audience. The opening keynote will be held by SAP CEO Bill McDermott on Monday, March 16, 10:30 a.m. Read more ›


Get Ready for CeBIT!

What do a robot, a golf tournament and farming have in common? Discover Simple with SAP at the world’s leading high-tech event, starting on Monday, March 16, 2015. Stay tuned!


SAP S/4HANA: Opening Up New Possibilites with a New Suite

Simple Innovates. Applications.

SAP S/4HANA: Opening Up New Possibilites with a New Suite

Digitalization, cloud computing, mobile IT, and the Internet of Things not only create new opportunities and business segments, but they also bring new challenges – such as massive influx of data. SAP S/4HANA, our next-generation business suite, allows you to connect your business to the networked world of the future. You can use the software you need when you need it and thereby simplify and future-proof your business processes. Read more ›


SAP Senior Executive Maggie Fox at the CeBIT “Women in Digital Business” Conference

Keynote

SAP Senior Executive Maggie Fox at the CeBIT “Women in Digital Business” Conference

Only around six percent of IT managers are women. The “Women in Digital Business” conference at CeBIT aims to be the spark that will change this. Breakout sessions and panel discussions featuring management, leadership, diversity management and career planning experts will explore new approaches and ideas. Read more ›


The Basis for Digital Transformation

Simple Empowers. Platform.

The Basis for Digital Transformation

The digitalization of the business world is pushing traditional IT to its limit. Visit the SAP stand to discover a platform that enables you to handle Big Data, support hybrid landscapes, and simplify your business processes. Read more ›


The Cloud: A Growth Engine for All Industries

Simple Expands. Business Networks.

The Cloud: A Growth Engine for All Industries

For more than 40 years, SAP software has helped run businesses better by improving internal processes. But today’s digital world knows no company boundaries. At the SAP stand, discover new cloud solutions that allow you to network seamlessly with that of your business partners. For faster processes with fewer errors. Read more ›


Young, Dedicated, and Full of Ideas

Simple Engages. People.

Young, Dedicated, and Full of Ideas

Creative young talent with sharp IT skills sets the pace in our networked economy, re-inventing entire industries with innovative products and services. At the SAP stand, you’ll learn about the support and training we offer for you – the IT experts of tomorrow. Whether you’re still a student or already running your own business – come by and get inspired. Read more ›


Discover Simple

Innovations for a Connected World

Digital transformation is radically changing our economy. Where is the manufacturing sector headed now that individual items can be produced as efficiently as mass products? What strategies do enterprises need facing startups that can shake up an entire industry with a good idea and the right technology? And how can IT departments convert new opportunities into commercial success – from machine-to-machine communication in Industry 4.0 to predictive analytics for big data? Read more ›


From Top Floor to Shop Floor

Industry 4.0 Live: German Minister for Economic Affairs at the SAP Stand

From vision to reality: SAP Executive Board Member Bernd Leukert demonstrated on stage how real-time computing connects entire businesses – and is realizing the dream of Industry 4.0. This gave the audience, including Minister for Economic Affairs Sigmar Gabriel, and high-level delegates from China, the chance to experience it for themselves.