Sales and Marketing – Live and in Color
Customer behavior patterns light up on the screen like colorful sprays of graffiti: An expert is in the midst of showing visitors to the SAP Stage live customer foot traffic in a supermarket. Where the shoppers go, where they linger, and which shelves or aisles they’re ignoring completely. All in real time, using data captured on smartphone.
The concept: “precision marketing”. “Precise” because it enables retailers to tailor their offers and services directly to the needs of its customers. For example, it can help retailers identify which items are best suited for promotional offer. Just a mouse-click more and the solution can even display the additional profit that is likely to result from the price reduction.